Privacy Policy

Last updated: 17 August 2026

At Avery & Wyld, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit or make a purchase from our website, averyandwyld.com, contact us, subscribe to our mailing list or otherwise interact with Avery & Wyld.

1. Who we are

Avery & Wyld is operated by Avery & Wyld Ltd, a company registered in England and Wales.

For the purposes of UK data protection law, Avery & Wyld Ltd is the data controller responsible for your personal information.

If you have any questions about this Privacy Policy or how we use your personal information, you can contact us using the contact details provided on our website.

2. Information we collect

Depending on how you interact with us, we may collect information including:

• your name;

• billing and delivery address;

• email address;

• telephone number, where provided;

• order and purchase information;

• payment and transaction information;

• correspondence you send to us;

• information you provide when subscribing to our mailing list;

• information relating to returns, refunds or customer service enquiries; and

• technical information about how you use our website, such as your IP address, browser type, device information and website activity.

Payment information is generally processed securely by our payment providers and we do not receive or store your complete payment card details.

3. How we use your information

We may use your personal information to:

• process and fulfil your orders;

• arrange delivery of your purchases;

• process payments, refunds and returns;

• communicate with you about your order;

• provide customer service;

• manage our website and online store;

• prevent fraud and protect the security of our business and customers;

• comply with our legal, tax and accounting obligations;

• improve our products, services and website experience; and

• send you marketing communications where you have consented to receive them or where otherwise permitted by law.

4. Our lawful basis for processing

Under UK data protection law, we must have a lawful reason for using your personal information.

Depending on the circumstances, we may process your information because:

• it is necessary to perform a contract with you, such as processing and delivering your order;

• we have a legal obligation to do so;

• it is necessary for our legitimate business interests, provided those interests do not override your rights; or

• you have given us your consent.

Where we rely on your consent, you may withdraw it at any time.

5. Marketing communications

If you subscribe to our mailing list or otherwise agree to receive marketing communications from us, we may send you news, product launches, early-access information, offers and other Avery & Wyld updates.

You can unsubscribe at any time by using the unsubscribe link included in our marketing emails.

Unsubscribing from marketing communications will not prevent us from sending you essential communications relating to an order you have placed.

6. Sharing your information

We may share personal information with trusted third parties where necessary to operate our business and provide our services. These may include:

• our ecommerce and website providers, including Shopify;

• payment processors;

• delivery and fulfilment providers;

• email and marketing service providers;

• IT, website and analytics providers;

• professional advisers such as accountants, insurers or legal advisers; and

• government bodies, regulators or law enforcement authorities where required by law.

We only share information where necessary and expect third parties handling personal information on our behalf to protect it appropriately.

We do not sell your personal information.

7. International transfers

Some of the service providers we use may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that it is protected in accordance with applicable data protection law.

8. Cookies

Our website may use cookies and similar technologies to enable the website to function, remember preferences, understand how visitors use our website and, where you have consented, support advertising and marketing.

Where required by law, non-essential cookies will only be used with your consent.

You can manage your cookie preferences through the cookie settings available on our website and through your browser settings.

9. How long we keep your information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to fulfil legal, tax, accounting and reporting requirements.

Different types of information may therefore be retained for different periods.

10. How we protect your information

We take appropriate technical and organisational measures designed to protect personal information against accidental loss, misuse, unauthorised access, alteration or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

11. Your rights

Under UK data protection law, you may have rights including the right to:

• request access to the personal information we hold about you;

• request correction of inaccurate information;

• request deletion of your personal information in certain circumstances;

• request restriction of how your information is used;

• object to certain processing;

• request the transfer of certain information to you or another organisation; and

• withdraw consent where we rely on consent to process your information.

You also have the right to make a complaint to the Information Commissioner's Office (ICO) if you are concerned about how your personal information has been handled.

12. Children's privacy

Our products may be designed for babies and children, but our website and online store are intended for use by adults.

We do not knowingly collect personal information directly from children through our website.

13. Third-party links

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices of those third parties and recommend reviewing their privacy policies before providing them with personal information.

14. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, legal obligations or the way we process personal information.

The latest version will always be published on our website with the date it was last updated.

15. Contact us

If you have any questions about this Privacy Policy or would like to exercise your data protection rights, please contact Avery & Wyld using the contact details provided on our website.